
Company Sells Meetings with Built-In Endings
A startup offers a tool for offices that need help ending meetings on time.
A Tokyo startup has announced a service for offices that cannot escape long meetings.
The service is called FinishLine. It combines a timer, an online agenda, and a polite but firm closing message.
When a meeting begins, workers choose a goal. If the discussion moves away from the goal, the screen slowly becomes yellow.
After thirty minutes, the system says, “This idea is interesting, but your lunch is also real.”
The company says the product was developed after employees reported “severe calendar fatigue.”
Several businesses have already tested it. One manager said his team finished a budget meeting in twelve minutes, then stood in silence because nobody knew what to do with the extra time.
Some users are uncomfortable with the final sound, a gentle bell followed by recorded applause.
“It feels like the meeting is being released back into nature,” one worker said.
The startup is now planning a premium version. It will write a summary, send tasks, and remove the phrase “Let’s discuss this next time.”